Igea Luca Dezzani

Patient Engagement: A Key Element in Pharmaceutical Marketing Strategy

Patient engagement.  It’s not a new concept; however, with the advances in digital technologies and the ever-evolving healthcare landscape, services focused on increasing patient engagement have propelled into the market.     A rather broad term encompassing various types of patient-centered services, a 2013 Health Affairs brief defines patient engagement as a concept that combines … Continue reading Patient Engagement: A Key Element in Pharmaceutical Marketing Strategy

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Hi-Tech Medicine: How Google and Apple Will Take Care of Our Health

More than 50 million of people die each year according to the World Health Organization. While majority of these people die due to old age, some die due to preventable diseases such as heart disease, diabetes, stroke and infectious diseases. This is why many agencies, both government and non-government, are finding ways on how to … Continue reading Hi-Tech Medicine: How Google and Apple Will Take Care of Our Health